“Steve Sabol: A Football Life” and Steve Sabol Day

They Call It Pro Football - Official Blog of NFL Films

Here at NFL Films, you’ll see three initials quite commonly: “SDS.” It’s on stickers, pins; it’s even on a flag outside. Someone very new to the facility might not realize at first the significance of those three letters to the over 260 employees here, and indeed, to the millions of people that have seen an NFL Films production. After spending just one hour here, you will.

Stephen Douglas Sabol, son of NFL Films founder Ed Sabol, became the face of his father’s company over the course of his lifetime. In many ways, he became the face of the NFL itself, as his behind-the-scenes spearheading of many projects and on-screen involvement in countless others made him one of the most recognizable figures in sports media.

Steve won over 40 Emmys for writing, cinematography, editing, directing and producing. Along with his father, he profoundly changed the way the American public viewed football…

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